When we tell you to “go towards the light” we have only your health and future success in mind. We’re referring to lighted signs, of course – those conveniently lit bright advertisers and show-ers of the way. Lighted signs are an excellent option when it comes to stepping up your game and getting a little flashier with your window displays, and adding one or two to your establishment is a great decision if you’re looking to draw in a crowd. If you’ll humor us for a minute, humans are a lot like insects in that they’re easily attracted to colorful displays, and in all seriousness pulling in customers can be as simple as setting up a few lighted signs that guide the way.
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