Few things beat the smell of a freshly made waffle cone. Ask your customers, we'll bet that half of them came in because the smell was too good to resist! Making your own waffle cones in house is not only easy, but it's a great marketing tactic too. Freshly made waffle cones make for an easy upsell when you're upgrading guests from ice cream scoops served in a cup. This investment for your ice cream shop will pay for itself in no time!